Financial controllers and CFOs are moving past controller services and playing a more strategic role in company operations. According to Ventana Research, roughly one in five CFOs have a strategic influence in their companies, and that number is increasing. “There’s been an evolution in America in terms of the CFO,” explains Paul Mandell, CEO and co-founder of the Consero Group, in Forbes. “The CFO is increasingly being called upon to weigh in on much more strategic decisions involving the company, including everything from transactions to providing assessments of emerging markets and analyses that go far beyond looking at the books and determining whether there will be enough cash to support investment.”
No business can operate over the long term without generating sufficient cash inflows. Even a profitable firm will.
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