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Thought Leadership from the Leaders in Virtual Accounting and Bookkeeping Services
3, March
2021

How to Understand Contribution Margin and Gross Profit Margin

When companies want to increase profits, it's best to study the contribution margin and the gross profit margin. This is how unit economics is revealed. Unit economics reveals the relationship between the cost to generate revenue and revenue itself. Once you know the unit economics, you can then increase profits. It reveals which industries deliver the most profits, which marketing campaigns delivered the most profits and which sales people deliver the most profits. Unit economics gives companies full visibility into what specifically is making the profits. This way, decisions can be made to increase profits.

how-to-troubleshoot-your-profit-margins-1
26, October
2020

How to Troubleshoot Your Profit Margins

When a company’s profit margins aren’t at expected levels, a variety of factors can be at play. Profit margins are.

how-to-scale-company-from-med-to-large
30, January
2020

Scaling from Mid-Sized to Large: What Does It Take?

How does an SMB stop being an SMB? What does it take to cross that hurdle from mid-sized business to larger.

accounting-indicators-watch-scaling-business
8, January
2020

Accounting Indicators To Watch When Scaling Your Business

When you’re considering scaling your business, much of the information you’ll see is about strategy. However,.

when-to-trade-margins-for-net-profits
17, December
2019

When Should You Trade Margins for Net Profit?

Margins are one of a business's most important metrics. After all, the more you can charge over your costs, the.
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16, July
2019

How to Determine Profit Margins on Services

Understanding your profit margins is a critical component of healthy financial management. With a product-oriented.

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1, September
2016

What is Customer Analysis and How Can it Help You?

Customer analytics is a subset of business analytics that focuses on metrics that tell you more about your.

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