Your business's Key Performance Indicators (KPIs) are your tools for measuring and tracking progress in essential areas of company performance. Your KPIs provide you with a general picture of the overall health of your business. Acquiring insights afforded by your KPIs allows you to be proactive in making necessary changes in under-performing areas, preventing potentially serious losses. The KPI quantification then allows you to measure the effectiveness of your efforts. This process ensures the long-term sustainability of your company's operating model, and helps increase your business's value as an investment.
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Your business development team can't act on metrics that they can't track. Key performance indicators need to be.
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KPIs measure a business's performance, to help you identify points of needed improvement in your operations. Those.
