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Thought Leadership from the Leaders in Virtual Accounting and Bookkeeping Services
13, August
2025

Build Smarter Financial Dashboards with Fathom

Your financial data holds answers to the questions that matter: Where are profits really coming from? Which products drain cash? How will next quarter look if sales dip 5%? Fathom turns your accounting data into clear, visual dashboards that help you see the story behind the numbers—and act on it.

In this post, you’ll learn how businesses use Fathom to:

  • Build focused KPI dashboards that track what truly drives performance
  • Run deeper financial analysis without drowning in spreadsheets
  • Visualize results for faster decisions across your team
  • Forecast outcomes and model “what-if” scenarios with confidence

By the end, you’ll know the key features to leverage, practical use cases, and how to get expert help setting it up for your business.

Why Fathom for Dashboards?

Fathom integrates with leading accounting platforms like QuickBooks Online, pulling your general ledger data into a clean, visual interface. It’s designed for owners, CFOs, controllers, and managers who want answers—not just reports. You can slice data by entity, period, and division, then present it in dashboards that are easy to scan and share.

Key benefits:

  • One source of truth: Syncs directly from your books, reducing manual errors
  • Visual clarity: Charts, scorecards, and trend lines make patterns obvious
  • Decision-ready: KPIs, alerts, and scenarios turn analysis into next steps
Financial Analysis That Goes Beyond the P&L

Fathom’s analysis tools help you move from “What happened?” to “Why?” and “What next?”

Trend and variance analysis

  • Compare actuals to budget by month, quarter, or year-to-date
  • Surface variances with color-coded visuals and drill-downs
  • Spot seasonality and emerging trends in revenue, margins, and expenses

Example: A services firm used Fathom to see gross margin slippage over three months. Drilling in, they found subcontractor costs rising faster than billable rates—an insight hidden in their standard P&L.

Common financial ratios, automated

  • Liquidity: Current ratio, quick ratio, working capital
  • Profitability: Gross margin, net margin, return on assets
  • Efficiency: AR/AP days, inventory days, cash conversion cycle

You can set thresholds to flag when ratios move out of range, so issues are caught early.

Consolidations and multi-entity visibility

If you manage multiple locations or entities, Fathom can consolidate results and let you compare units side-by-side. You can view performance at a high level, then drill into underperforming branches to target improvements.

KPI Tracking That Focuses Teams

Dashboards only work if they show the right metrics. Fathom gives you a library of financial and non-financial KPIs and lets you define custom ones that fit your business model.

Core KPIs to consider

  • Revenue growth rate and recurring revenue mix
  • Gross margin by product, service line, or location
  • Operating expense ratio and burn rate
  • Customer acquisition cost (CAC) and lifetime value (LTV)
  • Utilization rate and realization rate for service teams
  • AR days and on-time collection rate
  • Cash runway and forecasted cash balance

You can group KPIs by audience—executive, finance, sales, operations—so each team sees what they control.

Targets, alerts, and scorecards

  • Set monthly or quarterly targets and track progress
  • Use traffic-light indicators to show on-track, at-risk, and off-track
  • Trigger alerts when a KPI crosses a threshold (e.g., AR days > 45)

Example: A SaaS company highlighted net revenue retention and gross margin in a weekly leadership dashboard. When the margin dipped below the target, the team paused discounting and renegotiated vendor costs, recovering 2 points in a month.

Visual Reporting That Tells the Story

Great dashboards turn complex data into clear action. Fathom’s visual tools help you explain results fast.

Ready-to-use visualizations

  • Scorecards for KPIs at a glance
  • Trend charts for revenue, margin, and cash
  • Waterfall charts to show how factors lift or drag profit
  • Heatmaps to highlight shifts by product or region
  • Funnel and cohort visuals for subscription and customer metrics

Each tile is interactive: click to reveal detail, period comparisons, or the underlying accounts.

Custom, shareable reports

  • Build board packs and monthly management reports from dashboard tiles
  • Add commentary to explain drivers and next steps
  • Schedule delivery to stakeholders so everyone stays aligned

These reports reduce meeting time because the visuals do the heavy lifting.

Forecasting and “What-If” Scenarios

Dashboards are more powerful when paired with forward-looking views.

  • Three-way forecasting: Link profit and loss, balance sheet, and cash flow
  • Scenario modeling: Test pricing changes, hiring plans, or cost cuts
  • Sensitivity analysis: See the impact of revenue dips or AR delays on cash

Example: A wholesale distributor modeled a 10% supplier price increase. The forecast showed cash tightening in 60 days unless prices rose or inventory turned faster. With that insight, they adjusted pricing tiers and improved purchasing terms ahead of time.

Practical Setup Tips for Better Dashboards
  • Start with business goals: Pick 5–8 KPIs that map to your strategy (growth, margin, cash, efficiency). Less is more.
  • Clean your chart of accounts: Consolidate redundant accounts and standardize naming for accurate grouping in Fathom.
  • Segment thoughtfully: Create divisions for product lines, locations, or customer types to uncover meaningful differences.
  • Tie KPIs to owners: Assign each KPI to a leader. Add it to their dashboard with targets and update cadence.
  • Add context: Use annotations and commentary so readers know the “why,” not just the “what.”
  • Review cadence: Hold a monthly review for trends and a weekly flash for a handful of fast-moving metrics.
How Fathom Drives Better Decisions

Teams that adopt Fathom dashboards see:

  • Faster insights: Visuals reduce time-to-answer and cut spreadsheet work
  • Fewer surprises: Alerts and variance views catch issues early
  • Clear accountability: KPIs with owners drive focused actions
  • Stronger cash control: Forecasts and AR metrics improve liquidity
  • Improved profitability: Visibility on margin drivers enables smarter pricing and cost management

When data is visible and trusted, decisions get better—and results follow.

Ready to Turn Your Data Into Decisions?

If you want dashboards that actually drive performance, Fathom is a strong choice. Getting the setup right—chart of accounts, KPI definitions, targets, and reporting cadence—makes all the difference.

AccountingDepartment.com can help you implement Fathom the right way. Our team will configure your dashboards, define KPIs that fit your goals, build board-ready reports, and train your staff to use them. Contact AccountingDepartment.com to get started and turn your financial data into a reliable decision engine.

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