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Thought Leadership from the Leaders in Virtual Accounting and Bookkeeping Services

Bill Gerber

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marketing-spend-vs-marketing-investment
18, February
2020

How Do You Determine Marketing Spend from a Marketing Investment?

Author : Bill Gerber
Comments: 0

When it comes to evaluating your business financials, your expenditures are typically sorted into spending and investing. After all, cash flow statements have separate sections for operating and investing activities and how much cash was used in them. But while fixed assets like buildings, vehicles, and equipment are considered major capital investments, all marketing and advertising expenditures simply get classified as another operating expense often designated for the chopping block to boost those key ratios.

do-you-know-when-its-time-to-discontinue-producct
5, February
2020

How to Know When it's Time to Discontinue a Product

Owners and managers often continue to sell money-losing products out of sentimentality or unwavering optimism. To.
making-kpis-transparent-to-your-whole-team
21, January
2020

The Case For Making KPIs Transparent to the Entire Team

Your business development team can't act on metrics that they can't track. Key performance indicators need to be.

what-is-blockchain-anyway
1, January
2020

What is Blockchain Actually?

 

Blockchain has been a hot buzzword for a few years. That's been driven by the wildly fluctuating cryptocurrency.
18, September
2019

Failure is Temporary: Using Financial Missteps to Your Advantage

Whether you have been in business for decades, or you are just getting started, money management can be an issue no.

5-problems-facing-smbs
13, September
2019

5 Biggest Problems for SMBs that Lack Accounting Processes

Unfortunately in the world of startups and SMBs, efficient and proper accounting systems and processes are often.

accounting-tips-for-bootstrapping-your-business.jpg
12, August
2019

Accounting Tips for Bootstrapping Your Business

As a saavy bootstrapper your goal is to minimize costs while maximizing opportunities. This extends into each of the.

exit strategy alignment
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