Our Blog

Thought Leadership from the Leaders in Virtual Accounting and Bookkeeping Services
18, February

How Do You Determine Marketing Spend from a Marketing Investment?

Author : Bill Gerber
Comments: 0

When it comes to evaluating your business financials, your expenditures are typically sorted into spending and investing. After all, cash flow statements have separate sections for operating and investing activities and how much cash was used in them. But while fixed assets like buildings, vehicles, and equipment are considered major capital investments, all marketing and advertising expenditures simply get classified as another operating expense often designated for the chopping block to boost those key ratios.

18, February

Profits vs. Profitability: Why You Need to Track Profit Margins

You don’t need an MBA to know there are two basic ways to increase your profits: increase revenues or reduce costs..

18, February

Calling All Military Spouses - You're Invited to the Department of Defense MSEP Virtual Hiring Fair!

Finding a great place to work can be a challenge, but finding a great place to work while a military spouse can be.

14, February
7, February

124+ Pizzas and Counting!...A Behind the Scenes Look at Our Annual Pizza Party

Many years ago, when was a much smaller company, we had the idea to celebrate the end of.

5, February

How to Know When it's Time to Discontinue a Product

Owners and managers often continue to sell money-losing products out of sentimentality or unwavering optimism. To.
exit strategy alignment
New Call-to-action
New Call-to-action
New Call-to-action

Subscribe to Email Updates


View All

10 Signs Your Business Is Ready For Outsourced Accounting Services