Without a doubt, the past year has meant a lot of change for both businesses and consumers. Consumers have had to deal with personal safety, loss of employment, illnesses, isolation, and a lack of consumer services and products. With vaccinations on the increase, what new trends will emerge? Knowing the new trends that will surface will allow businesses to deal with the post-pandemic consumer. It's important for businesses to know the new trends and stay agile.
The Business Trends for 2022
The focus for consumers will be when they need something, instead of where they buy it. The entry point for buying something is going to change in 2022. Consumers will no longer be focused on whether to buy something in brick-and-mortar stores or online. Consumers will be focused on when they need to buy something. And it must fit into their schedule. Do they need it now? Or, can it wait? Consumer purchases will be based on the answers to these questions. It will be a new economy in 2022. Businesses need to be aware of this and those businesses that provide shipping information and provide availability are likely to be the most successful in this new time period.
Sustainability will also make a strong comeback in 2022. Is it more sustainable to purchase new clothes or to recycle them? Does a hybrid car or an electric car leave a smaller carbon footprint? Consumers will be making trade-offs. It will be wise for companies not to underestimate the intelligence of the consumer in 2022. It will be important for companies to make their sustainability message very upfront and very clear. Consumers will want to know if your business is good for the world.
In 2022, businesses will be dealing with a pandemic-driven customer. And this is a movement that is here to stay. Restaurants will need to create their own outside oasis that is safe for customers. New illumination systems and heating systems will be needed in order to keep attracting customers. Virtual medicine and curbside pick-up will continue to be popular in 2022. All around, businesses will have to be consumer-centric in order to be successful. Consumers will be very concerned about their own personal safety.
Shopping will be an always-on event for consumers in 2022. Consumers will be making purchases while on TikTok and Instagram. In addition, they will be making purchases while attending Zoom meetings with colleagues. Gone will be the days of making lists for certain items. Businesses will need to be aware that this type of passive shopping style will require a different marketing message. Brand values and inspirational messages will be important in 2022. Businesses will need to make their message a good one.
Using outsourced services will continue to be a trend in 2022. More and more, businesses recognize the many benefits of using outsourced services. Outsourced services are less than having to pay a full-time employee on staff. Plus, companies get a professional who is highly trained and experienced. Using outsourced services is a no-brainer.
Knowing the new business trends for 2022 will help your business remain successful in a quickly changing world. Your business will have to be able to navigate a post-pandemic consumer.
Is your business ready for 2022?