Chalk it up to a fear of the unknown, but there are still an awful lot of key decision makers who are reticent to test the waters – let alone, take the plunge – into virtual accounting services. This stands in stark contrast to decisions made by those very same key players (CFOs and small business owners alike) to rush headlong into the cloud seeking affordable alternatives in the areas of critical enterprise data storage. So why the resistance to daily accounting software solutions and third party services capable of handling corporate financial duties?