Whether you run a small, medium, service-based, or product-based business, chances are you offer a variety of products, services, and possibly even pricing models. Construction companies take on big projects, little projects, and some in between. A marketing firm might bill some clients per job and others per hour or on a monthly rate. Businesses selling products might have as few as five or as many as 5,000 skews available in different colors and sizes. Although all of these offerings likely bring in revenue, most often in business, only a few offerings actually generate profits. In fact, it's not uncommon for the jobs with the highest price tags (i.e. the largest revenue streams) to generate the smallest profits.
Gross profit is an important key performance indicator (KPI) to track, but so is the contribution margin. Many business.
Customer analytics is a subset of business analytics that focuses on metrics that tell you more about your customers..
