Your business development team can't act on metrics that they can't track. Key performance indicators need to be visible, accessible, and transparent. The more accurate your KPIs, the more agile and responsive your sales team will be.
KPIs measure a business's performance, to help you identify points of needed improvement in your operations. Those.
Gross profit is an important key performance indicator (KPI) to track, but so is the contribution margin. Many business.
Among the hundreds of professional services companies we count as clients, we have figured out one thing that rings.
