KPIs measure a business's performance, to help you identify points of needed improvement in your operations. Those critical gauges are also the fundamental tools for strategic planning. KPIs are the direct evidence of your business's financial health, the strength of its position in undertaking growth initiatives, its salability, its investment value, its appeal to lenders – everything you need to execute on strategic plans to reach your goals.
Gross profit is an important key performance indicator (KPI) to track, but so is the contribution margin. Many business.
Among the hundreds of professional services companies we count as clients, we have figured out one thing that rings.